Starting a business is hard, but keeping an established company
going can be equally challenging. In the long run, every business
will need to adapt to changing market conditions, technologies, and
competitive environments. Achieving Longevity explains how to
manage those changes through entrepreneurial thinking. As Jim
Dewald shows, the most successful companies thrive by establishing
decision-making processes that constantly engage new opportunities,
enabling the firm to quickly adapt to disruptive technologies and
business models. They allow for tinkering and experimentation and
strive to both exploit their competitive advantage today and
explore new ideas that will give them an edge tomorrow. Achieving
Longevity provides a framework for introducing the tools and
culture necessary to foster entrepreneurial thinking, as well as
advice on how to overcome common obstacles to corporate
entrepreneurship. Drawing on Dr. Dewald's own experience as an
entrepreneur, a successful corporate executive, and a professor of
strategy, the book offers numerous examples of how to combine the
strengths of an established firm with the innovative, outside the
box thinking of a start-up venture.
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