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The Death and Life of the Music Industry in the Digital Age (Paperback, New)
Loot Price: R1,133
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The Death and Life of the Music Industry in the Digital Age (Paperback, New)
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"The Death and Life of the Music Industry in the Digital Age"
challenges the conventional wisdom that the internet is 'killing'
the music industry. While technological innovations (primarily in
the form of peer-to-peer file-sharing) have evolved to threaten the
economic health of major transnational music companies, Rogers
illustrates how those same companies have themselves formulated
highly innovative response strategies to negate the harmful effects
of the internet. In short, it documents how the radical
transformative potential of the internet is being suppressed by
legal and organisational innovations. Grounded in a social shaping
perspective, "The""Death and Life of the Music Industry in the
Digital Age" contends that the internet has not altered
pre-existing power relations in the music industry where a small
handful of very large corporations have long since established an
oligopolistic dominance. Furthermore, the book contends that
widespread acceptance of the idea that online piracy is rampant,
and music largely 'free' actually helps these major music companies
in their quest to bolster their power. In doing this, the study
serves to deflate much of the transformative hype and digital
'deliria' that has accompanied the internet's evolution as a medium
for mass communication.
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