The big idea: If you want to get heard in the information age, you
need to change the way you write. Now. Smart Brevity will teach you
how. Brevity is confidence. Length is fear. This is the guiding
principle of Smart Brevity, a communication formula built by Axios
journalists to prioritize essential news and information, explain
its impact and deliver it in a concise and visual format. Now, the
co-founders of Axios have created an essential guide for
communicating effectively and efficiently using Smart Brevity -
think Strunk and White's Elements of Style for the digital age. In
SMART BREVITY: Write Less. Say More. Be Heard, Axios co-founders
Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say
more with less in virtually any format. They also share
communications lessons learned from their decades of experience in
media, business and communications.
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