Books > Arts & Architecture > Industrial / commercial art & design > Typography
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Type Matters! (Paperback, New)
Loot Price: R511
Discovery Miles 5 110
You Save: R92
(15%)
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Type Matters! (Paperback, New)
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List price R603
Loot Price R511
Discovery Miles 5 110
You Save R92 (15%)
Expected to ship within 12 - 17 working days
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Once upon a time, only typesetters needed to know about kerning,
leading, ligatures, and hanging punctuation. Today, however, most
of us work on computers, with access to hundreds of fonts, and we'd
all like our letters, reports and other documents to look as good -
and as readable - as possible. But what does all the confusing
terminology about ink traps, letter spacing, and visual centring
mean, and what are the rules for good typography? Type Matters! is
a book of tips for everyday use, for all users of typography, from
students and professionals to anyone who does any layout design on
a computer. The book is arranged into three chapters: an
introduction to the basics of typography; headline and display
type; and setting text. Within each chapter there are sections
devoted to particular principles or problems, such as selecting the
right typeface, leading, and the treatment of numbers. Examples
throughout show precisely what makes good typography - and,
crucially, what doesn't. Authoritatively written and designed by a
practitioner and teacher of typography, Type Matters! has a
beautifully clear layout that reinforces the principles discussed
throughout.
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