Developing Successful Social Media Plans in Sport Organizations (Paperback)

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimising social media. (Insert paragraph) Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview of developing successful social media plans for sport organizations. The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.

General

Imprint:	Fitness Information Technology, Inc, U.S.
Country of origin:	United States
Release date:	May 2015
Authors:	Jimmy Sanderson • Christopher Yandle
Dimensions:	260 x 180 x 9mm (L x W x T)
Format:	Paperback
Pages:	98
ISBN-13:	978-1-935412-97-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
LSN:	1-935412-97-3
Barcode:	9781935412977

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!