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Dealing with Socially Responsible Consumers - Studies in Marketing (Hardcover, 1st ed. 2022)
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Dealing with Socially Responsible Consumers - Studies in Marketing (Hardcover, 1st ed. 2022)
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This book contains a collection of teaching cases that study and
emphasise how twenty-first-century businesses address and satisfy
the needs and wants of socially conscious consumers while remaining
profitable. This book explores the practise of marketing for
societal benefit through real-life case studies. It provides a
critical understanding of marketing approaches such as social
marketing, sustainability marketing, and other practises of a
similar nature. This book is made up of both long and short
real-life cases from various industries, with varying degrees of
difficulty.
General
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