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The Aesthetic Economy of Fashion - Markets and Value in Clothing and Modelling (Hardcover, English)
Loot Price: R3,297
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The Aesthetic Economy of Fashion - Markets and Value in Clothing and Modelling (Hardcover, English)
Series: Dress, Body, Culture
Expected to ship within 12 - 17 working days
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Fashion is bound up with promoting the "new," concerned with
constantly changing aesthetics. The favored styles or looks of a
season arise out of the work of a vast range of different actors
who collectively produce, select, distribute and promote the new
ideals, before moving on next season. If fashion is defined, in
part, by the incessant requirement to be "new," this requirement
means aesthetic qualities are always in motion and, therefore,
unstable. How, then, are fashionable commodities stabilized long
enough for them to be calculated--i.e., selected, distributed and
sold--by those critically placed inside the fashion system? Since
there are few studies that actually examine the work that goes on
inside the world of fashion we know little about these processes.
"Fashion and the Cultural Economy" addresses this gap in our
knowledge by examining how aesthetic products are defined,
distributed and valued. It focuses attention on the work of some of
the market agents, in particular model agents or "bookers" and
fashion buyers, shaping the aesthetics inside their markets. In
analyzing their work, Entwistle develops a theoretical framework
for understanding the distinctive features of aesthetic
marketplaces and the aesthetic calculations within them.
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