Many services with limited capacity face wide swings in demand that
can be caused by the change in seasons. The effective use of
expensive productive capacity is one of the secrets of success in
such businesses. By working with managers in operations and human
resources, service marketers need to develop strategies to bring
demand and capacity into balance, in ways that create benefits for
customers as well as to improve profitability for the business.
Balancing Capacity and Demand in Service Operations is the seventh
volume in the Winning in Service Markets Series by services
marketing expert Jochen Wirtz. Scientifically grounded, accessible
and practical, the Winning in Service Markets Series bridges the
gap between cutting-edge academic research and industry
practitioners, and features best practices and latest trends on
services marketing and management from around the world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
