Special Events - The Brave New World for Bolder and Better Live Events (Paperback, 8th Revised edition)

Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner's essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes "Ecologic," "Techview," and/or "Secureview," mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Series:	The Wiley Event Management Series
Release date:	July 2020
First published:	2020
Authors:	Joe Goldblatt • Seungwon Lee
Dimensions:	249 x 198 x 18mm (L x W x T)
Format:	Paperback
Pages:	416
Edition:	8th Revised edition
ISBN-13:	978-1-119-34573-2
Categories:	Books > Health, Home & Family > Cookery / food & drink etc > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Customs Books > Food & Drink > General
LSN:	1-119-34573-1
Barcode:	9781119345732

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!