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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Customs
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Special Events - The Brave New World for Bolder and Better Live Events (Paperback, 8th Revised edition)
Loot Price: R3,247
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Special Events - The Brave New World for Bolder and Better Live Events (Paperback, 8th Revised edition)
Series: The Wiley Event Management Series
Expected to ship within 10 - 15 working days
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Recent years have seen dramatic changes to the events industry. The
influence of social media and global communications technology,
increased focus on environmental sustainably and social
responsibility, and changes to the economic and cultural landscape
have driven rapid expansion and increased competition. Special
Events: Creating and Sustaining a New World for Celebration has
been the event planner's essential guide for three decades,
providing comprehensive coverage of the theory, concepts and
practice of event management. The new Eighth Edition continues to
be the definitive guide for creating, organizing, promoting, and
managing special events of all kinds. Authors, Seungwon "Shawn" Lee
and Joe Goldblatt, internationally-recognized leaders and educators
in the industry, guide readers through all the aspects of
professional event planning with their broad understanding of
diverse cultures and business sectors. This definitive resource
enables current and future event leaders to stretch the boundaries
of the profession and meaningfully impact individuals,
organizations, and cultures around the globe. Global case studies
of high-profile events, such as the PyeongChang Winter Olympic
Games and Norway's Constitution Day annual event, complement
discussions of contemporary issues surrounding safety, security,
and risk management. Each chapter includes "Ecologic," "Techview,"
and/or "Secureview," mini-case studies, a glossary of terms,
plentiful charts, graphs, and illustrations, and links to
additional online resources.
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