Focus Groups - Supporting Effective Product Development (Paperback)

Whilst most texts in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects, and compares their use with other methods. Examples from a wide range of subject areas including IT systems, product design and health and safety research are included.
The book demystifies the subject and includes practical guidance on setting up and running focus group sessions, to enable and encourage the professional (and novice) to employ these techniques usefully and with confidence.
An ideal book for the professional to the undergraduate student. It is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

eBook available with sample pages: 0203302745

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Release date:	November 2002
First published:	2003
Authors:	Joe Langford • Deana McDonagh
Dimensions:	254 x 178 x 13mm (L x W x T)
Format:	Paperback
Pages:	240
ISBN-13:	978-0-415-26208-8
Categories:	Books > Business & Economics > Economics > General Books > Professional & Technical > Technology: general issues > Engineering: general Books > Professional & Technical > Environmental engineering & technology > General Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Professional & Technical > Technology: general issues > Technical design > Ergonomics
LSN:	0-415-26208-9
Barcode:	9780415262088

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