Whilst most texts in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects, and compares their use with other methods. Examples from a wide range of subject areas including IT systems, product design and health and safety research are included.
The book demystifies the subject and includes practical guidance on setting up and running focus group sessions, to enable and encourage the professional (and novice) to employ these techniques usefully and with confidence.
An ideal book for the professional to the undergraduate student. It is written for ergonomists, designers and anyone running product related focus groups or involved in product research.
eBook available with sample pages: 0203302745
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