The internet is shrinking the world; local brick and mortar
businesses are finding more competition than ever before, primarily
from `out of towners' who conduct their business online. Consumers
are thrilled with this change, empowered with information; no
longer requiring a salesperson to start the buying process. So how
does a local business compete in a world that has gone digital?
'The Business of Getting Business' will educate and lead business
owners to a different way of generating and converting business
opportunities using digital marketing concepts and processes. It
provides need-to-know information about digital marketing in
easy-to-understand terms, so any business owner will walk away with
a true understanding of what they need to do online to make their
business succeed. Furthermore, it provides an implementation guide
that runs through the specific technologies and the steps required
to be productive with a digital marketing solution to build a
better future.
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