Managing Innovation is an established, bestselling text for MBA,
MSc and advanced undergraduate courses on innovation management,
management of technology, new product development and
entrepreneurship. It is also widely used by managers in both the
services and manufacturing sectors. Now in its fifth edition,
Managing Innovation has been fully revised and now comes with a
fully interactive e-book housing an impressive array of videos,
cases, exercises and tools to bring innovation to life. The book is
also accompanied by the Innovation Portal at
www.innovation-portal.info which contains an extensive collection
of additional digital resources for both lecturers and
students.
Features: The Research Notes and Views from the Front Line
feature boxes strengthen the evidence-based and practical approach
making this a must read for anyone studying or working within
innovationThe Innovation Portal www.innovation-portal.info is an
essential resource for both student and lecturer and includes the
Innovation Toolkit - a fully searchable array of practical
innovation tools along with a compendium of cases, exercises, tools
and videosThe interactive e-book that accompanies the text provides
enriched content to deepen the readers understanding of innovation
concepts
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