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Managing Innovation - Integrating Technological, Market and Organizational Change (Paperback, 6th Edition)
Loot Price: R1,428
Discovery Miles 14 280
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Managing Innovation - Integrating Technological, Market and Organizational Change (Paperback, 6th Edition)
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Managing Innovation?is the bestselling text for graduate and
undergraduate students and a classic in the field. Emphasizing
practical, evidence based tools and resources, this title provides
students with the knowledge base to successfully manage innovation,
technology, and new product development. The holistic approach
addresses the interplay between the markets, technology, and the
organization, while relating the unique skill set required to
manage innovation and innovation processes. The sixth edition
of?Managing Innovation?continues to include the popular Innovation
in Action sections in each chapter which are now newly titled Case
Studies, and also features a number of new cases, updated and new
research notes and references, and links to videos, audio
interviews, activities, and case studies. The sixth edition also
features new material on emerging innovation themes, including
business model innovation, user innovation, crowd-sourcing,
creativity, entrepreneurship, service innovation, public services,
and more. The rapid pace of the field's evolution has brought an
increase in multi-disciplinary approaches and skills, while
expanding the available tool kit and pushing the boundaries of
possibility forward. This text provides expert navigation through
the abundance of new data, new methods, new concepts, and
approaches but it is designed to?encourage and support?tailored
experimentation, not replace it. Equipped with a strong foundation
and a productive innovation management mindset, todays students
will be equipped to bring about the eras next great advances.
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