The Mass Appeal of Human Rights (Hardcover, 1st ed. 2019)

This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public's moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Human Rights Interventions
Release date:	June 2018
First published:	2019
Authors:	Joel R. Pruce
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Hardcover
Pages:	180
Edition:	1st ed. 2019
ISBN-13:	978-3-319-92074-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Law > International law > Public international law > International humanitarian law Books > Social sciences > Politics & government > International relations > International institutions > General Books > Social sciences > Politics & government > Political control & freedoms > Human rights > General Promotions
LSN:	3-319-92074-X
Barcode:	9783319920740

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