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Vegetarianism, Meat and Modernity in India (Hardcover)
Loot Price: R3,838
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Vegetarianism, Meat and Modernity in India (Hardcover)
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Never before in human history have vegetarianism and a plant-based
economy been so closely associated with sustainability and the
promise of tackling climate change. Nowhere is this phenomenon more
visible than in India, which is home to the largest number of
vegetarians globally and where vegetarianism is intrinsic to
Hinduism. India is often considered a global model for
vegetarianism. However, in this book, which is the outcome of eight
months of fieldwork conducted among vegetarian and non-vegetarian
producers, traders, regulators and consumers, I show that the
reality in India is quite different, with large sections of
communities being meat-eaters. In 2011, vegetarian/veg/green and
nonvegetarian/ non-veg/brown labels on all packaged foods/drinks
were introduced in India. Paradoxically, this grand scheme was
implemented at a time when meat and non-vegetarian food production,
trade and consumption were booming. The overarching argument of the
book is that a systematic study of the complex and changing
relationship between vegetarian and non-vegetarian understandings
and practices illuminates broader transformations and challenges
that relate to markets, the state, religion, politics and
identities in India and beyond. The bookâs empirical focus is on
the changing relationship between vegetarian/ non-vegetarian as
understood, practised and contested in middle-class India, while
remaining attentive to the vegetarian/non-vegetarian modernities
that are at the forefront of global sustainability debates. Through
the application of this approach, the book provides a novel theory
of human values and markets in a global middle-class perspective.
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