Do professions really place duty to society above clients' or
their own interests? If not, how can they be trusted? While some
public relations (PR) scholars claim that PR serves society and
enhances the democratic process, others suggest that it is little
more than propaganda, serving the interests of global corporations.
This is not an argument about definitions, but about ethics - yet
this topic is barely explored in texts and theories that seek to
explain PR and its function in society.
This book places PR ethics in the wider context of professional
ethics and the sociology of professions. By bringing together
literature from fields beyond public relations - sociology,
professional and philosophical ethics, and Jungian psychology - it
integrates a new body of ideas into the debate. The unprecedented
introduction of Jungian psychology to public relations scholarship
shifts the debate beyond a traditional Western 'Good/Bad' ethical
dichotomy towards a new holistic approach, with dynamic
implications for theory and practice.
This thought-provoking book will be essential reading for
students, academics and professionals with an interest in public
relations, ethics and professionalism.
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