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The effective reorganization of BMW Group applied to the New MINI - New strategies in the automotive manufacturing processes, sales and marketing (Paperback)
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The effective reorganization of BMW Group applied to the New MINI - New strategies in the automotive manufacturing processes, sales and marketing (Paperback)
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Bachelor Thesis from the year 2003 in the subject Business
economics - Supply, Production, Logistics, grade: 1,9, Hogeschool
Zeeland (Economics), language: English, abstract: Inhaltsangabe:
Abstract: The story of the automobile manufacturer production can
not be told without the story of Henry Ford, who was one of the
pioneers constructing his first horseless carriage in 1896. He
incorporated the Ford Motor Company in 1903, proclaiming I will
build a car for the great multitude. As predicted he did so in 1908
offering a Model T for $ 950. This model heralds the beginning of
the motor age. The car evolved from a former luxury item for the
well-to-do to essential transportation for the ordinary man. Ford
also revolutionized automobile manufacturing, in 1914 the Ford
plant used innovation production techniques and was able to turn
out a complete chassis every 95 minutes. That was a revolution in
the automobile manufacturing at the time, because the former
production time took about 730 minutes to turn out a complete
chassis Ford achieved that fast production time by using a
constantly moving assembly line, subdivision of labor, careful
coordination of operations and he began to pay nearly double the
wages offered by their competitors. His innovations made him an
international celebrity in the industrial revolution and he was one
of the first who thought about effective organization to achieve a
higher productivity. Ford's methods that changed the automobile
production were perhaps not mainly the introduction of the assembly
line, his goal was also to constantly standardizing the use of
craftsmen. That firstly resulted in a high product variety despite
in fact that they had been made using the same drawing. Secondly a
lot of time was spent in fitting the parts together. These facts
influenced major loss in productivity and under such circumstances
a real mass-production was not possible. But by standardizing
components and developing work routines was the first sc
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