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The Spartanburg Plant Investment by BMW AG - Financial reasons for building the U.S. plant (Paperback)
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The Spartanburg Plant Investment by BMW AG - Financial reasons for building the U.S. plant (Paperback)
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Bachelor Thesis from the year 2003 in the subject Business
economics - Supply, Production, Logistics, grade: 1,5, Hogeschool
Zeeland (Economics), language: English, abstract: Inhaltsangabe:
Abstract: In the pursuit of success, higher profit, gaining market
share and dealing with the challenges of day to day business. The
big national companies, wherever they may be, have dreams and
aspirations. As a CEO or General Manager of a big company; there is
several objectives to achieve and strive for. Among them, on the
top of any list, these will be some of them. Get the most of the
revenues and provide for the shareholders, it has in the recent
years become more and more apparent, that the big companies seem to
focus on shareholder value. This is often found in the US and is
finding its way to the European continent. Another primary aim is
to expand and become bigger or at least as big the main competitor.
There is several reasons and valid objectives; one being the
natural instinct of any CEO or General Manager; to achieve success
and become an even bigger share of the global market. Other reasons
may be the search for new markets, for whatever reason, the need
for cutting the production costs, to be closer to the customers or
even to have access to new technologies or raw materials. In this
case study, we will deal with the issue of BMW AG's decision in the
mid 90's to go abroad. To settle on the US market, starting up a
manufacturing facility. There is a wide range of reasons, concerns
and objectives to be dealt with prior to make that certain move,
settling on foreign shores and setting up business. In order to
understand what we are dealing with, we need to define
multinational: Companies operating in multiple countries, but
responding to local product-markets through more customized
approaches In order to deal and operate in that environment, that
company is expected to have highly qualified resources and access
to a wide range of information's; such as pricing
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