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UX Redefined - Winning and Keeping Customers with Enhanced Usability and User Experience (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R1,709
Discovery Miles 17 090
Repayment Terms: R160 pm x 12*
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UX Redefined - Winning and Keeping Customers with Enhanced Usability and User Experience (Paperback, Softcover reprint of the...

UX Redefined - Winning and Keeping Customers with Enhanced Usability and User Experience (Paperback, Softcover reprint of the original 1st ed. 2016)

Johannes Robier

Series: Management for Professionals

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Loot Price R1,709 Discovery Miles 17 090 | Repayment Terms: R160 pm x 12*

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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: August 2016
First published: 2016
Authors: Johannes Robier
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 121
Edition: Softcover reprint of the original 1st ed. 2016
ISBN-13: 978-3-319-37056-9
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-319-37056-1
Barcode: 9783319370569

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