Customers consider many crucial factors, even subconsciously, when
purchasing a product or engaging a service provider, consequently
building a sense of trust which is decisive towards their user
experience through to customer experience. This book helps
companies understand how to structurally develop, communicate, and
promote reasons for customers to buy products and services,
starting from the psychological basis of communicating information
and moving on to methodical applications. It is based on a
psychological perspective in understanding the customers' reasons
to believe in product or service offerings; promotes a way towards
simplicity of business anchoring on emotion and experience; helps
learn the tactics of systematic persuasion.
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