Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Paperback, New)

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting - to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2010
First published:	2011
Editors:	John Allen Hendricks • Lynda Lee Kaid
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Paperback
Pages:	272
Edition:	New
ISBN-13:	978-0-415-87979-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-415-87979-5
Barcode:	9780415879798

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