The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Hardcover, New)

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

General

Imprint:	Lexington Books
Country of origin:	United States
Series:	Studies in New Media
Release date:	June 2010
First published:	June 2010
Editors:	John Allen Hendricks
Contributors:	Alan B Albarran • Robert Bellamy • Alexander Cohen • Tony R. DeMars • Douglas A. Ferguson • Robert Gross • Jennifer McClure • Jennifer Meadows • Stephen Phipps
Dimensions:	241 x 162 x 26mm (L x W x T)
Format:	Hardcover
Pages:	310
Edition:	New
ISBN-13:	978-0-7391-4003-1
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General Promotions
LSN:	0-7391-4003-5
Barcode:	9780739140031

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