Heritage is increasingly recognised as a significant corporate
concern, with corporate heritage brands and identities often
forming an important part of a nation's patrimony. Foundations of
Corporate Heritage explains the principles, processes, strategic
significance - and challenges - of corporate heritage formation and
management. This scholarly but accessible anthology includes
seminal articles on the territory and also includes five new
contributions with questions for study and reflection with students
on executive/taught courses in mind. With contributions from the
leading international experts in corporate heritage, this book
examines the research foundations of the area and applications in
practice. It will be important supplementary reading for students,
practitioners and specialists in corporate marketing brand
management and marketing communications, as well as tourism,
hospitality and heritage studies.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
