Multimodality - Foundations, Research and Analysis - A Problem-Oriented Introduction (Paperback)

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today's increasingly complex combinations of multimodal artefacts and performances of all kinds.

General

Imprint:	de Gruyter Mouton
Country of origin:	Germany
Series:	Mouton Textbook
Release date:	April 2017
First published:	2017
Authors:	John Bateman • Janina Wildfeuer • Tuomo Hiippala
Dimensions:	240 x 170 x 28mm (L x W x T)
Format:	Paperback - Paperback (DE)
Pages:	424
ISBN-13:	978-3-11-047942-3
Categories:	Books > Language & Literature > Language & linguistics > General Promotions
LSN:	3-11-047942-7
Barcode:	9783110479423

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!