This textbook provides the first foundational introduction to the
practice of analysing multimodality, covering the full breadth of
media and situations in which multimodality needs to be a concern.
Readers learn via use cases how to approach any multimodal
situation and to derive their own specifically tailored sets of
methods for conducting and evaluating analyses. Extensive
references and critical discussion of existing approaches from many
disciplines and in each of the multimodal domains addressed are
provided. The authors adopt a problem-oriented perspective
throughout, showing how an appropriate foundation for understanding
multimodality as a phenomenon can be used to derive strong
methodological guidance for analysis as well as supporting the
adoption and combination of appropriate theoretical tools.
Theoretical positions found in the literature are consequently
always related back to the purposes of analysis rather than being
promoted as valuable in their own right. By these means the book
establishes the necessary theoretical foundations to engage
productively with today's increasingly complex combinations of
multimodal artefacts and performances of all kinds.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!