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Books > History > History of specific subjects > Social & cultural history
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Cultures of Selling - Perspectives on Consumption and Society since 1700 (Paperback)
Loot Price: R1,537
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Cultures of Selling - Perspectives on Consumption and Society since 1700 (Paperback)
Series: The History of Retailing and Consumption
Expected to ship within 10 - 15 working days
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The study of consumption and its relationship to cultural and
social values has become a vibrant and important field in recent
years. Hitherto however, relatively few detailed and full length
works on this topic have been published. In what will become a
seminal volume, this book examines retail selling in various
historical contexts and locations, as both an activity at once
'mundane' and almost universal. The book introduces the reader to
the existing literature relevant to the subject; and explores the
widespread perceptions of moral ambiguity surrounding the practice
of selling consumer goods - ranging from concerns about the
adulteration of goods, to fears about sharp practice on the part of
retailers - and places such concerns in the context of wider
societal values and ideas. The ambivalence towards retail selling
and sellers is also a central focus of the collection, focussing on
the attempts by retailers to develop selling techniques and
successful practices of salesmanship, and at the same time
establish widely-shared understandings of 'good' retailing. The
book also delves into the more dubious practices of retail selling,
including practices on the margin of legality, the issue of credit
and changing attitudes towards debt. Uniquely the book examines how
sales techniques relate to the wider context of a whole shopping
'experience' or shopping environment. Taken as a whole, this volume
will provide a first port of call for students, researchers and
others interested in exploring consumer cultures, and the cultural
norms and practices involved in the sale of consumer goods in
various historical periods and geographical contexts.
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