"Business Adventures remains the best business book I've ever
read." --Bill Gates, The Wall Street Journal What do the $350
million Ford Motor Company disaster known as the Edsel, the fast
and incredible rise of Xerox, and the unbelievable scandals at
General Electric and Texas Gulf Sulphur have in common? Each is an
example of how an iconic company was defined by a particular moment
of fame or notoriety; these notable and fascinating accounts are as
relevant today to understanding the intricacies of corporate life
as they were when the events happened. Stories about Wall Street
are infused with drama and adventure and reveal the machinations
and volatile nature of the world of finance. Longtime New Yorker
contributor John Brooks's insightful reportage is so full of
personality and critical detail that whether he is looking at the
astounding market crash of 1962, the collapse of a well-known
brokerage firm, or the bold attempt by American bankers to save the
British pound, one gets the sense that history repeats itself. Five
additional stories on equally fascinating subjects round out this
wonderful collection that will both entertain and inform readers .
. . Business Adventures is truly financial journalism at its
liveliest and best.
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