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PR and Communication in Local Government and Public Services (Paperback)
Loot Price: R1,071
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PR and Communication in Local Government and Public Services (Paperback)
Series: PR In Practice
Expected to ship within 12 - 17 working days
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In the UK's current climate of budget cuts and policy changes,
local government officials need to be aware of best practice in
both broadcasting their services and responding to crises in their
communities. Meanwhile, changes in the media - from the rise of
social media, to web access for older consumers - present new
challenges for local councils about how to best convey their key
messages and protect their 'brand'. Full of expert advice, tools
and case studies from a variety of sources, PR and Communication in
Local Government and Public Services is a practical reference guide
to delivering professional public relations for both communications
and the delivery of local services. It offers a detailed analysis
of the issues that are unique to this challenging and fast-moving
environment, whilst reinforcing the importance of effective and
meaningful communication to both local democracy and the planning
and delivery of quality services. PR and Communication in Local
Government and Public Services is also supported by a range of
online resources, including case studies, appendices, and a bonus
chapter on local authority publicity. About the PR in Practice
series: Published in collaboration with the Chartered Institute of
Public Relations (CIPR), the PR in Practice series comprises
accessible, practical introductions to day-to-day issues of public
relations practice and management. The series' action-oriented
approach keeps knowledge and skills up to date.
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