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Church Advertising, Public Relations and Marketing in Twentieth-Century America - Retailing Religion (Hardcover, 1st ed. 2022)
Loot Price: R3,497
Discovery Miles 34 970
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Church Advertising, Public Relations and Marketing in Twentieth-Century America - Retailing Religion (Hardcover, 1st ed. 2022)
Series: Histories of the Sacred and Secular, 1700-2000
Expected to ship within 12 - 17 working days
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This book examines the complex relationship between religion and
business in twentieth-century America. It is the story of how
Christianity's most basic institution, the local church, wrestled
with the challenges and compromises of competing in the modern
marketplace through adopting the advertising, public relations, and
marketing methods of business. It follows these sacred promoters,
and their critics, as they navigated between divinely inspired and
consumer demanded. Amid an animated and contentious battleground
for principles, practices and parishioners, John C. Hardin explores
the landscape of selling religion in America and its evolution over
the twentieth century.
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