Whether you're just starting out or firmly entrenched in the
field of informational video, you'll find this exciting new edition
a scriptwriter's bible filled with stimulating examples and
thought-provoking questions to unleash your creativity. You'll
learn how to turn ideas into high-impact scripts-for corporate,
medical, religious educational, and government videos. You'll be
given a systematic, step-by-step approach to the creative process
that you can adapt to virtually any situation. And you'll be shown
proven techniques for communicating visually and writing for the
ear, seven essential strategies for improving any video, plus
guidelines for involving content experts and decision makers in the
process while still maintaining creative control.
Also inside:
Numerous examples and ideas to spark your imagination, including
project proposals, creative treatments, research and interview
questions, techniques for using drama and humor, and a complete
list of creative approaches you can adapt to your next script.
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