The appeal of semiotics lies in its apparent ability to
establish a common framework for all disciplines, a framework
rooted in the understanding of the sign as the universal means of
communication. Introducing Semiotic provides a synoptic view of
semiotic development, covering for the first time all the previous
epochs of Western philosophy, from the pre-Socratics to the
present. In particular, the book bridges the gap from St. Augustine
(5th c.) to John Locke (17th c.). It delineates the foundations of
contemporary semiotics and concretely reveals just how integral and
fundamental the semiotic point of view really is to Western
culture. Because of its clarity of exposition and careful use of
primary sources, Introducing Semiotic will be an essential textbook
for all courses in semiotics.
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