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Books > Language & Literature > Literature: history & criticism > Novels, other prose & writers
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Reading Japan Cool - Patterns of Manga Literacy and Discourse (Hardcover)
Loot Price: R3,681
Discovery Miles 36 810
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Reading Japan Cool - Patterns of Manga Literacy and Discourse (Hardcover)
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Japanese animation, video games, and manga have attracted fans
around the world. The characters, the stories, and the
sensibilities that come out of these cultural products are together
called Japan Cool. This is not a sudden fad, but is rooted in
manga-Japanese comics-which since the mid-1940s have developed in
an exponential way. In spite of a gradual decline in readership,
manga still commands over a third of the publishing output. The
volume of manga works that is being produced and has been through
history is enormous. There are manga publications that attract
readers of all ages and genders. The diversity in content attracts
readers well into adulthood. Surveys on reading practices have
found that almost all Japanese people read manga or have done so at
some point in their lives. The skills of reading manga are learned
by readers themselves, but learned in the context of other readers
and in tandem with school learning. Manga reading practices are
sustained by the practices of other readers, and manga content
therefore serves as a topic of conversation for both families and
friends. Moreover, manga is one of the largest sources of content
for media production in film, television, and video games. Manga
literacy, the practices of the readers, the diversity of titles,
and the sheer number of works provide the basis for the movement
recognized as Japan Cool. Reading Japan Cool is directed at an
audience of students of Japanese studies, discourse analysts,
educators, parents, and manga readers.
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