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International Market Analysis - Theories and Methods (HB) (Hardcover, New)
Loot Price: R1,352
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International Market Analysis - Theories and Methods (HB) (Hardcover, New)
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International Market Analysis: Theories and Methods is an
indispensable book for students and executives of international
businesses who want to make sense of their global market
opportunities. The book gives readers a concise overview of the
theoretical foundations of international market analysis and
practical guidance on how to generate and disseminate knowledge
about existing and new markets in order to support executives'
strategic responses to customer needs. The discussions are based on
tested concepts and frameworks in combination with the author's own
professional insights into global business situations. Highlights
of the book include detailed discussions of the relationships
between market-orientation and market analysis, concepts and types
of international market knowledge, meta-theoretical foundations of
international market analysis, an integrative model for
international market opportunity identification, as well as
specific tools for quantitative and qualitative data collection and
analyses. __________________________________ John Kuada is
Professor and Grundfos chair holder in International Marketing and
Inter-cultural Management at the Department of Business Studies,
Aalborg University, Denmark. He is the coordinator of the
university's Master's degree programmes in International Business
and International Marketing. He is also the founder and editor of
African Journal of Business and Economic Research and serves as a
regular reviewer for such international journals as Journal of
Macro-marketing, Journal of World Business, and Journal of African
Business. In addition to teaching and research he has consulted for
businesses and international organisations such as International
Finance Corporation (a member of the World Bank Group) and the
Danish International Development Agency (Danida).
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