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Books > History > History of specific subjects > Social & cultural history
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McDonald's - Behind The Arches (Paperback, Revised edition)
Loot Price: R441
Discovery Miles 4 410
You Save: R58
(12%)
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McDonald's - Behind The Arches (Paperback, Revised edition)
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List price R499
Loot Price R441
Discovery Miles 4 410
You Save R58 (12%)
Expected to ship within 10 - 15 working days
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McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
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