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Books > Business & Economics > Business & management > Business ethics
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Between Enterprise and Ethics - Business and Management in a Bimoral Society (Paperback, New)
Loot Price: R1,553
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Between Enterprise and Ethics - Business and Management in a Bimoral Society (Paperback, New)
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We live in a 'bimoral' society, in which people govern their lives
by two contrasting sets of principles. On the one hand there are
the principles associated with traditional morality. Although these
allow a modicum of self-interest, their emphasis is on our duties
and obligations to others: to treat people honestly and with
respect, to treat them fairly and without prejudice, to help and
are for them when needed, and ultimately, to put their needs above
their own. On the other hand there are the principles associated
with the entrepreneurial self-interest. These also impose
obligations, but of a much more limited kind. Their emphasis is
competitive rather than cooperative: to advance our own interests
rather than to meet the needs of others. Both sets of principles
have always been present in society but in recent years,
traditional moral authorities have lost much of their force and the
morality of self-interest has acquired a much greater social
legitimacy, over a much wider field of behavior, than ever before.
The result of this is that in many situations it is no longer at
all apparent which set of principles should take precedence. In
this book, John Hendry traces the cultural and historical origins
of the 'bimoral' society have also led to new, more flexible forms
of organizing, which have released people's entrepreneurial
energies and significantly enhanced the creative capacities of
business. Working within these organizations, however is fraught
with moral tensions as obligations and self-interest conflict and
managers are pulled in all sorts of different directions. Managing
them successfully poses major new challenges of leadership, and
'moral' management, as the technical problem-solving that
previously characterized managerial work is increasingly
accomplished by technology and market mechanisms. The key role of
management becomes the political and moral one of determining
purposes and priorities, reconciling divergent interests, and
nurturing trust in interpersonal relationships. Exploring these
tensions and challenges, Hendry identifies new issues of
contemporary management and puts recognized issues into context. He
also explores the challenges posed for a post-traditional society
as it seeks to regulate and govern an increasingly powerful and
global business sector.
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