"Mapping Irish Media" offers up-to-date research and analysis of
the Irish media by Ireland's leading experts in the field. The book
is sponsored by the School of Communications at Dublin City
University and is specially intended as a much-needed textbook for
the fast growing numbers of media studies students in Ireland. It
is highly readable and also suitable for those with a general
interest in the subject. The book focuses on a wide range of media
including the more traditional broadcast and print media
(newspapers, radio, and television and film), and also engages with
newer media such as the internet and DVD, and newer media genres
such as reality TV. Although the book is traditionally structured
in sections on production, texts and audiences, the editors'
intention has been to raise issues which cross-cut these different
aspects. The contributors present a range of theoretical
approaches, provide comparisons with the media in other countries,
and consider in particular the effect of globalisation and
increasing consumer choice.
General
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