A step-by-step system for creating customers and clients for life.
In a world that's difficult for business professionals to cut
through noise to create relationships with their customers,
organizations that focus on converting their customers to members
and helping them achieve lasting transformation rather than simply
offering the transaction of the moment are winning. The Ultimate
Marketing Engine teaches you how to develop a system to take every
customer from where they are to where they want to be by building
on the innovative principles first brought to the marketing world
in Duct Tape Marketing and honed over three decades of working with
thousands of businesses. In this book, you will learn: Why strategy
must come before tactics. How to narrow your focus and choose only
ideal customers. Why no one wants what you sell - and what they
actually want. How to use story and narrative as the voice of
strategy. How to construct the perfect customer journey. How to
grow your business with your customers. This bookintroduces the
Customer Success Track, an innovative new approach to marketing
strategy that will transform how you view your business, your
marketing and how you view every customer. The Ultimate Marketing
Engine will help you take control of your marketing while creating
ridiculously consistent business growth.
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