Most business books are bland or dull, or both. This volume is
neither. John Kay combines insightful analysis with wit and verve.
In this book, we meet heroes as diverse as Sun Tzu, Jacques
Derrida, and Jack Welch. We study businesses as diverse as Honda
Motors, the grandes marques of Champagne, and Jenners department
store in Princes Street, Edinburgh. We learn why size doesn't
matter, why brakes are different from signals, how to value
businesses, and why the author was wrong to tell students that
Boeing's position in the civil aircraft market was unassailable. In
less than two hundred pages, John Kay provides a lively
introduction to business strategy and a guide to many of the key
issues in business today.
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