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The Long and the Short of It (International edition) - A guide to finance and investment for normally intelligent people who aren't in the industry (Paperback, Main)
Loot Price: R352
Discovery Miles 3 520
You Save: R73
(17%)
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The Long and the Short of It (International edition) - A guide to finance and investment for normally intelligent people who aren't in the industry (Paperback, Main)
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List price R425
Loot Price R352
Discovery Miles 3 520
You Save R73 (17%)
Expected to ship within 10 - 15 working days
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The follies of finance have threatened the stability of the global
economy, and the world of finance has become increasingly complex
and sophisticated, but also greedy, cynical and self-interested.
The Long and the Short of It provides a guide to the complexities
of modern finance and explains how to put your finances in the only
hands you can confidently trust - your own. In this new, wholly
updated edition of The Long and the Short of It, you will learn
everything you need to be your own investment manager. You will
recognise your investment options, the institutions that try to
sell them, and how to distinguish between fact and fiction in what
companies say. You will discover the principles of sound investment
and the research that supports these principles. Crucially, you
will learn a practical investment strategy and how to implement it.
Leading economist and hugely successful investor John Kay uses his
academic credentials and practical experience to lay out the key
principles of investment with characteristic clarity and dry
humour. This is the only book about finance and investment anyone
needs, and the one book they must have.
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