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Books > Business & Economics > Finance & accounting > Finance > Investment & securities
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The Long and the Short of It - A guide to finance and investment for normally intelligent people who aren't in the industry (Paperback, Main)
Loot Price: R302
Discovery Miles 3 020
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The Long and the Short of It - A guide to finance and investment for normally intelligent people who aren't in the industry (Paperback, Main)
 (2 ratings, sign in to rate)
Loot Price R302
Discovery Miles 3 020
Expected to ship within 12 - 17 working days
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This book provides a guide to the complexities of modern finance.
It describes the basics of investment and the sophisticated
innovations of the modern financial system. It explains how the
follies of finance have threatened the stability of the world
economy, and describes an environment that is complex and
sophisticated, but greedy, cynical and self-interested. This book
explains how to put your finances in the only hands you can
confidently trust - your own. Readers will learn everything they
need to be their own investment manager. They will recognise their
investment options, the institutions that try to sell them, and how
to distinguish between fact and fiction in what companies say. They
will discover the principles of sound investment and the research
that supports these principles. Crucially, they will learn a
practical investment strategy and how to implement it. Leading
economist and hugely successful investor John Kay uses his academic
credentials and practical experience to lay out the key principles
of investment with characteristic clarity and dry humour. This is
the only book about finance and investment anyone needs, and the
one book they must have.
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