0
Your cart

Your cart is empty

Books > Medicine > General issues > Health systems & services > Hospital administration & management

Not currently available

Marketing Planning for the Pharmaceutical Industry (Hardcover, 2nd edition) Loot Price: R3,144
Discovery Miles 31 440
Marketing Planning for the Pharmaceutical Industry (Hardcover, 2nd edition): John Lidstone, Janice MacLennan

Marketing Planning for the Pharmaceutical Industry (Hardcover, 2nd edition)

John Lidstone, Janice MacLennan

 (sign in to rate)
Loot Price R3,144 Discovery Miles 31 440 | Repayment Terms: R295 pm x 12*

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.

General

Imprint: Gower Publishing Ltd
Country of origin: United Kingdom
Release date: April 1999
First published: 1999
Authors: John Lidstone • Janice MacLennan
Dimensions: 297 x 210 x 17mm (L x W x T)
Format: Hardcover
Pages: 168
Edition: 2nd edition
ISBN-13: 978-0-566-08112-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
Books > Medicine > General issues > Health systems & services > Hospital administration & management
Promotions
LSN: 0-566-08112-1
Barcode: 9780566081125

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Leadership In Health Services Management
Karien Jooste, Siedine Coetzee Paperback R575 R465 Discovery Miles 4 650
Leadership In Health Services Management
Karien Jooste Paperback R796 R671 Discovery Miles 6 710
Dimensions Of Healthcare Management
Marhie Bezuidenhout Paperback  (1)
R630 R532 Discovery Miles 5 320
Introduction to health services…
K. Jooste, N. Sibiya Paperback  (3)
R670 R566 Discovery Miles 5 660
Healthcare Data Analytics and Management
Nilanjan Dey, Amira Ashour, … Paperback R4,421 R4,140 Discovery Miles 41 400
Managing and Supporting People in Health…
Julie Hyde, Michael J. Cook Paperback R893 Discovery Miles 8 930
Hudson River State Hospital
Joseph Galante, Lynn Rightmyer, … Paperback R603 R515 Discovery Miles 5 150
Dsm-5-Tr Medical Coding - A Quickstudy…
Rona Bernstein, Elizabeth Jacobs Book R276 Discovery Miles 2 760
Handbook on the Political Economy of…
Joan Costa-Font, Alberto Batinti, … Hardcover R6,475 Discovery Miles 64 750
Medical terminology for students of the…
J.P.K. Kritzinger, J.P. Bosman, … Paperback R670 R620 Discovery Miles 6 200
Acceleration of the Biopsychosocial…
Simon George Taukeni Hardcover R8,865 Discovery Miles 88 650
Healthcare Call Center Essentials…
Peter Lyle Dehaan Hardcover R663 Discovery Miles 6 630

See more

Partners