0
Your cart

Your cart is empty

Books > Social sciences > Education > Higher & further education

Buy Now

Media U - How the Need to Win Audiences Has Shaped Higher Education (Hardcover) Loot Price: R1,973
Discovery Miles 19 730
You Save: R158 (7%)
Media U - How the Need to Win Audiences Has Shaped Higher Education (Hardcover): John Marx, Mark Garrett Cooper

Media U - How the Need to Win Audiences Has Shaped Higher Education (Hardcover)

John Marx, Mark Garrett Cooper

 (sign in to rate)
List price R2,131 Loot Price R1,973 Discovery Miles 19 730 | Repayment Terms: R185 pm x 12* You Save R158 (7%)

Bookmark and Share

Expected to ship within 12 - 17 working days

Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university's steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.

General

Imprint: Columbia University Press
Country of origin: United States
Release date: August 2018
First published: 2018
Authors: John Marx • Mark Garrett Cooper
Dimensions: 229 x 152 x 27mm (L x W x T)
Format: Hardcover - Trade binding
Pages: 352
ISBN-13: 978-0-231-18636-0
Categories: Books > Reference & Interdisciplinary > Library & information sciences > Library & information services
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Education > Higher & further education > General
LSN: 0-231-18636-3
Barcode: 9780231186360

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners