|
Books > Business & Economics > Business & management
|
Buy Now
Boeing versus Airbus - The Inside Story of the Greatest International Competition in Business (Paperback)
Loot Price: R329
Discovery Miles 3 290
You Save: R104
(24%)
|
|
|
Boeing versus Airbus - The Inside Story of the Greatest International Competition in Business (Paperback)
 (sign in to rate)
List price R433
Loot Price R329
Discovery Miles 3 290
You Save R104 (24%)
Expected to ship within 10 - 15 working days
|
The commercial airline industry is one of the most volatile,
dog-eat-dog enterprises in the world, and in the late 1990s,
Europe's Airbus overtook America's Boeing as the preeminent
aircraft manufacturer. However, Airbus quickly succumbed to the
same complacency it once challenged, and Boeing regained its
precarious place on top. Now, after years of heated battle and
mismanagement, both companies face the challenge of serving
burgeoning Asian markets and stiff competition from China and
Japan. Combining insider knowledge with vivid prose and insight,
John Newhouse delivers a riveting story of these two titans of the
sky and their struggles to stay in the air.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
