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Boeing versus Airbus - The Inside Story of the Greatest International Competition in Business (Paperback)
Loot Price: R393
Discovery Miles 3 930
You Save: R63
(14%)
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Boeing versus Airbus - The Inside Story of the Greatest International Competition in Business (Paperback)
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List price R456
Loot Price R393
Discovery Miles 3 930
You Save R63 (14%)
Expected to ship within 10 - 15 working days
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The commercial airline industry is one of the most volatile,
dog-eat-dog enterprises in the world, and in the late 1990s,
Europe's Airbus overtook America's Boeing as the preeminent
aircraft manufacturer. However, Airbus quickly succumbed to the
same complacency it once challenged, and Boeing regained its
precarious place on top. Now, after years of heated battle and
mismanagement, both companies face the challenge of serving
burgeoning Asian markets and stiff competition from China and
Japan. Combining insider knowledge with vivid prose and insight,
John Newhouse delivers a riveting story of these two titans of the
sky and their struggles to stay in the air.
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