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Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback) Loot Price: R993
Discovery Miles 9 930
Repayment Terms: R93 pm x 12*
You Save: R541 (35%)
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Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback): John O'Connor, Eamonn Galvin, Martin...

Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback)

John O'Connor, Eamonn Galvin, Martin Evans

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List price R1,534 Loot Price R993 Discovery Miles 9 930 | Repayment Terms: R93 pm x 12* You Save R541 (35%)

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Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: December 2003
Authors: John O'Connor • Eamonn Galvin • Martin Evans
Dimensions: 245 x 190 x 25mm (L x W x T)
Format: Paperback
Pages: 456
ISBN-13: 978-0-273-68476-3
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-273-68476-0
Barcode: 9780273684763

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