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Books > Business & Economics > Business & management > E-commerce

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Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback) Loot Price: R918
Discovery Miles 9 180
Repayment Terms: R86 pm x 12*
You Save: R556 (38%)
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Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback): John O'Connor, Eamonn Galvin, Martin...

Electronic Marketing - Theory and Practice for the Twenty-First Century (Paperback)

John O'Connor, Eamonn Galvin, Martin Evans

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List price R1,474 Loot Price R918 Discovery Miles 9 180 | Repayment Terms: R86 pm x 12* You Save R556 (38%)

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Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: December 2003
Authors: John O'Connor • Eamonn Galvin • Martin Evans
Dimensions: 245 x 190 x 25mm (L x W x T)
Format: Paperback
Pages: 456
ISBN-13: 978-0-273-68476-3
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-68476-0
Barcode: 9780273684763

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