Books > Science & Mathematics > Science: general issues > Philosophy of science
|
Buy Now
Explaining Buyer Behavior - Central Concepts and Philosophy of Science Issues (Hardcover)
Loot Price: R6,454
Discovery Miles 64 540
|
|
Explaining Buyer Behavior - Central Concepts and Philosophy of Science Issues (Hardcover)
Expected to ship within 10 - 15 working days
|
With the globalization of markets, heightened competition within
various market sectors, and more demands on companies to increase
profits, it is of great importance to understand the most effective
manner in which marketing managers can reach the appropriate
consumer. It is also necessary to use effective systems and tools
to study the actions and inactivity of potential buyers. Explaining
Buyer Behavior provides the fundamentals needed to understand the
various explanatory systems and methodologies used in the behavior
sciences and to evaluate their findings, in particular the
literature and findings on buyer behavior. The work also shows how
to evaluate various findings on buyer behavior and how to discuss
the strengths and weaknesses, as well as the applicability of these
findings to marketing. In clear prose, John O'Shaughnessy discusses
the key issues in modern philosophy, psychology, and sociology and
their relevance for the student of marketing and buyer behavior. He
exploits insights from many disciplines as to the many ways to
derive understanding of behavioral phenomena, making it accessible
not only to academics and students of marketing, but to
professionals as well.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.