'Interpretation' is used as an umbrella for bringing together a
wide range of concepts and developments in the philosophy of social
science that provide the foundation for clear thinking about social
phenomena. In his new book, John O Shaughnessy familiarises the
reader with the nature of interpretation and its importance in
social life, decision making in social science enquiries and
consumer marketing, thus offering a multidisciplinary approach to
problems of bias and uncertainty.
Thus, this book is novel in its outlook and comprehensive in its
approach. Whereas past studies in interpretation have focused on
hermeneutical methods, O Shaughnessy goes further considering the
role of interpretation in social interactions, in undertaking
scientific work, in the use of statistics, in causal analysis, in
consumer evaluations of products and artifacts and in interpreting
problematic situations together with the corresponding biases
arising from emotional happiness and the concepts employed.
General
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