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Running the Corporate Rapids (Hardcover)
Loot Price: R749
Discovery Miles 7 490
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Running the Corporate Rapids (Hardcover)
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PROJECT SYNOPSIS "Running The Corporate Rapids" My intention was to
create a book on the organizational and psychological ramifications
of transforming traditional corporate cultures into flexible,
dynamic, agile business enterprises. This is not a new theme, in
fact, much has been written on the subject by several authors. What
differentiates this work from that of previous publications is that
it is written from the perspective of someone that has been "in the
trenches" as both an operational CEO and a Business Consultant.
Previous attempts at "how to" books on this subject have dealt
largely with the structural/organizational aspects of this
transformation and have not effectively addressed the human
behavioral component. In fact, in an article in the Wall Street
Journal, an interview was conducted with the authors of
Re-engineering the Corporation, Michael Hammer and James Champy in
which The Journal stated "But the book, for all of its theoretical
elegance, glossed over the massive career disruptions caused by the
process. Re-engineering work usually required fewer workers and far
fewer managers. Managers resisted, stymieing many re-engineering
efforts." Both Hammer and Champy have agreed that they missed the
significant component --- the people. This is the exact area that
my book addresses. The book is a combination of theory, tools and
practical application formulas punctuated with anecdotal stories
from both operating and consulting experiences. This is a "shirt
sleeve," pragmatic guide to dealing with the problems, challenges
and opportunities facing managers and executives in every day
business situations. The message behind the book will be "Creating
a New Common Sense in Business." In the past American business has,
at best, given lip service to the concept of putting people first.
We have been resource based enterprises (money, bricks &
sticks, equipment, etc.) Today we have left the Industrial
(resource based) Era, have transition
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