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Sustainability by Design - A Subversive Strategy for Transforming Our Consumer Culture (Paperback)
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Sustainability by Design - A Subversive Strategy for Transforming Our Consumer Culture (Paperback)
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Treating the symptoms of global ecological stress isn't enough; we
need to think about sustainability in an entirely different light
The developed world, increasingly aware of "inconvenient truths"
about global warming and sustainability, is turning its attention
to possible remedies-eco-efficiency, sustainable development, and
corporate social responsibility, among others. But such measures
are mere Band-Aids, and they may actually do more harm than good,
says John Ehrenfeld, a pioneer in the field of industrial ecology.
In this deeply considered book, Ehrenfeld challenges conventional
understandings of "solving" environmental problems and offers a
radically new set of strategies to attain sustainability. The book
is founded upon this new definition: sustainability is the
possibility that humans and other life will flourish on Earth
forever. There are obstacles to this hopeful vision, however, and
overcoming them will require us to transform our behavior, both
individually and collectively. Ehrenfeld identifies problematic
cultural attributes-such as the unending consumption that
characterizes modern life-and outlines practical steps toward
developing sustainability as a mindset. By focusing on the "being"
mode of human existence rather than on the unsustainable "having"
mode we cling to now, he asserts, a sustainable world is within our
reach.
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