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Books > Business & Economics > Finance & accounting > Finance > Investment & securities
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Intangible Assets - Values, Measures, and Risks (Hardcover)
Loot Price: R7,518
Discovery Miles 75 180
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Intangible Assets - Values, Measures, and Risks (Hardcover)
Series: Oxford Management Readers
Expected to ship within 10 - 15 working days
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In today's ultra-competitive global economy, intangibles are
increasingly taking centre stage in firms' business strategies and
investors' valuations. Physical and financial assets are becoming
commodities, yielding at best a competitive return on investment.
In their place, intangible assets such as patents, brands, unique
business processes, breakthrough scientific discoveries and
strategic alliances are what firms are using to create dominant
market positions, control risk, generate abnormal profits, and
achieve growth and wealth. The dramatic rise and fall of
high-technology company valuations has brought the unusual economic
characteristics of intangible assets into the public arena. The
concurrent advantages and vulnerabilities of intangible-intensive
companies has highlighted the importance of having an in-depth
understanding of the economics of intangibles and developing tools
to better manage and evaluate them. This reader provides that
understanding by bringing together the best research and advocacy
on intangibles.
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