Customers and products are the heart of any business, and
corporations collect more data about them every year. However, just
because you have data doesn t mean you can use it effectively. If
not properly integrated, data can actually encourage false
conclusions that result in bad decisions and lost opportunities.
Entity Resolution (ER) is a powerful tool for transforming data
into accurate, value-added information. Using entity resolution
methods and techniques, you can identify equivalent records from
multiple sources corresponding to the same real-world person,
place, or thing.
This emerging area of data management is clearly explained
throughout the book. It teaches you the process of locating and
linking information about the same entity - eliminating
duplications - and making crucial business decisions based on the
results. This book is an authoritative, vendor-independent
technical reference for researchers, graduate students and
practitioners, including architects, technical analysts, and
solution developers. In short, Entity Resolution and Information
Quality gives you the applied level know-how you need to aggregate
data from disparate sources and form accurate customer and product
profiles that support effective marketing and sales. It is an
invaluable guide for succeeding in today s info-centric
environment.
First authoritative reference explaining entity resolution and how
to use it effectivelyProvides practical system design advice to
help you get a competitive advantage Includes a companion site with
synthetic customer data for applicatory exercises, and access to a
Java-based Entity Resolution program. "
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