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Capitalism and the Limits of Desire (Hardcover)
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Capitalism and the Limits of Desire (Hardcover)
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Addressing Spinoza's perennial question: "why do the masses fight
for their servitude as if it was salvation?", Capitalism and the
Limits of Desire examines the ways in which self-love as the care
of the self has become intertwined with self-love as the pursuit of
pleasure. With ongoing austerity and misery for so many, why does
capitalism seem to be so insurmountable, so impossible to move
beyond? John Roberts offers a compelling response: it is because we
love the love of self that capitalism enables, even though it
brings anxiety and self-scrutiny. Capitalism in the form of
commodities, and, more importantly, the online platforms through
which we express ourselves, has become so much of who we are, of
how we define self-love as self-pleasure that it is difficult to
imagine ourselves outside of it. Roberts contends that
disentangling ourselves from this collapsing of self into
capitalism is possible and that understanding the insidious nature
of capitalist thinking even when it comes to our deepest pleasures
is the starting point. Using early and late Marx, Lacan's
distinction between pleasure and desire and the recent debate on
perfectionism (Hurka) as his guides, Roberts lays out a way for
individuals to move forward and forge a link between self and
desire outside the oppressive demands of platform capitalism.
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