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Small Business Marketing In A Week - Marketing Strategies For Small Businesses In Seven Simple Steps (Paperback)
Loot Price: R245
Discovery Miles 2 450
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Small Business Marketing In A Week - Marketing Strategies For Small Businesses In Seven Simple Steps (Paperback)
(1 rating, sign in to rate)
Loot Price R245
Discovery Miles 2 450
Expected to ship within 12 - 17 working days
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Marketing your small business just got easier It's been said that
the most important area for any business to focus on is its
marketing. Of course, there are areas like finance, customer
service, and the product or service itself which are key, but
without good marketing approaches, there's no revenue for your
account systems to do their job, there's no customer to serve and
the product or service becomes redundant. Most business owners are
experts in what they do and so they should be. What they also have
to be good at is marketing what they do. And if you feel there's
more you could be doing on the marketing front, then this book will
give you those ideas. As a small business owner you get involved in
all aspects of your business and marketing is such a large field,
you can't be expected to learn everything you need in one day. So
to break down this behemoth of a topic, we'll approach it a bite at
a time. You have in your hands a tool that will guide you through
what's needed day by day over the period of a week. That way you're
not trying to eat the elephant all at once. The unpredictable
nature of marketing your business will start to disappear, as you
move through the necessary steps needed to make your marketing
efforts more effective than ever before. Some of the ideas you may
already be implementing, while others may well be new to you.
Either way, putting them together into a proven system will enable
you and your business to thrive, regardless of the economic climate
you find yourself in. You're about to learn, in a week, how you can
have a marketing system that enables you to attract, win and keep
more customers and, as a result, build your sales and your
profitability. - Sunday: Preparing the ground - Monday: Attracting
the right type of customers - Tuesday: Keeping your customers
longer - Wednesday: Increasing customer loyalty and purchasing
frequency - Thursday: Increasing the value of your sales - Friday:
Getting new clients and better clients, faster - Saturday:
Measuring and managing your marketing activities
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